Gen Z: What We've Learned and Why it Matters for You

Sept. 28, 2022

12:00 p.m. — 1:00 p.m. ET

The webinar will provide a deeper dive into the research we previously shared with you regarding Gen Z’s values, priorities, and views of government and politics – as well as their perspectives on education, mental health, and the future of the workforce. We will also share our new findings from a Back to School poll that we are currently fielding around Gen Z and their feelings at the beginning of the 2022-2023 school year. This dataset in particular may provide ideas and context for organizations looking to engage with local elected officials as the new school year begins.




Brian Reich

Senior Vice President of Branding and Marketing, Murmuration

As the creative and content leader for the organization, Brian is responsible for telling the story of the organization and its unique value proposition, as well as helping to increase awareness and deepen understanding of the organization’s strategic approaches, programs and products to grow our influence. Brian has more than two decades of experience helping CEOs, media companies, startups, nonprofits, and political advocacy organizations shape their messaging and approach to maximize their brand’s impact. He is a speechwriter, author, served as Briefing Director for VP Gore in the White House, and has worked on dozens of local and national political campaigns and projects. Brian is married with two kids, lives in New York City and is a huge sports fan (especially baseball).

Emma Bloomberg

Founder and CEO, Murmuration

Emma Bloomberg, founder and CEO of Murmuration, is fixated on filling gaps to ensure that organizations seeking to reduce inequality and improve outcomes for all kids through politics, advocacy and organizing have what they need to effect real, sustainable change. Murmuration, which she launched in 2014, provides sophisticated data and analytics, proprietary technology, strategic guidance, and programmatic support to help partners build political power and marshal support so necessary changes are made to improve our public schools. She previously served as Chief of Staff at the Robin Hood Foundation, a nonprofit dedicated to fighting poverty in the five boroughs of New York City. Emma sits on the boards of the Bloomberg Family Foundation, the KIPP Foundation, New Classrooms, and Leadership for Educational Equity. She is a graduate of Princeton University, the Harvard Kennedy School of Government and the Harvard Business School, and lives in New York City.


Julia Kennedy

Julia is a political and communications strategist who has advised some of the country’s most respected leaders and has led campaigns at the national, state and local level for over a decade. She is the former Director of Opinion Research and Strategy for the Biden-Harris campaign and Deputy Campaign Manager for Amy Klobuchar’s 2020 presidential campaign. With experience in two dozen states, Julia has advised top-tier Senate campaigns at the DSCC and served as the Deputy Campaign Manager for Senator Tammy Baldwin’s 2018 re-election win. She is also an alum of the DCCC and U.S. Senate. She graduated from The Ohio State University and received her MPA from American University.

Romy Drucker

Romy Drucker is director of the Education Program at the Walton Family Foundation. In this role, she oversees the foundation’s initiatives to improve K-12 education for all of our nation’s children by empowering parents with quality options. She also leads team operations and grantmaking strategy. Prior to joining the foundation, Romy was the co-founder and CEO of The 74, an award-winning nonprofit news organization focused on education. Prior to launching The 74, Romy worked at the New York City Department of Education on Mayor Bloomberg and Chancellor Klein’s transformational Children First reforms. Romy served as chief of staff for the Division of Portfolio Planning, working on efforts including new school development, school improvement and accountability, and early childhood education. Prior to that, Romy served as the special assistant to Chancellor Joel I. Klein and as deputy to the Chief Executive Officer of The Fund for Public Schools, which has raised several hundred million dollars for innovative educational programs serving New York City's 1.1 million students. Romy graduated cum laude from Yale College with a B.A. in Literature and Spanish language and earned her M.B.A. from Harvard Business School.