With over 7,000 students across eight campuses, DSST Public Schools works diligently to encourage civic participation among students, staff, families, and community members so that they can feel empowered and informed in the civic engagement process while also sharing the critical role free, public, open-enrollment charter schools play in serving communities throughout Denver and Aurora, Colorado. As their organizing efforts got underway, DSST Public Schools often found themselves with large quantities of data but no means to organize and use the data to effectively conduct targeted outreach to their community members.


Murmuration’s data, tools, and research helped DSST Public Schools tackle data management and targeted outreach issues at the onset of their organizing efforts. They used our campaign platform to first establish the goals of their nonpartisan get-out-the-vote (GOTV) efforts around local school board elections. This allowed DSST Public Schools to better understand the local political landscape and determine the type of targeted outreach that would best serve their communities and inform them of educational issues.

DSST Public Schools leveraged Murmuration’s data-matching tools and model scores to improve the civic engagement of families and staff, increasing voter turnout by 22% from the previous election. They leveraged our form and landing page features to provide people interested in registering to vote with the relevant information needed to complete the process, allowing them to build stronger relationships with voters and disseminate relevant information about upcoming elections and events. We even worked together to create a dashboard that allowed DSST Public Schools to track in real-time the number of registered voters so that they could evaluate whether to adjust their outreach efforts to maximize success.


DSST Public Schools’ use of Murmuration's suite of civic engagement tech underscores how organizations can mobilize their communities efficiently when equipped with the right tools. Murmuration’s data, tools, and research enabled DSST Public Schools to spend less time managing data and more time mobilizing their communities to drive change.

Using Civic Tech to Mobilize Communities in Support of Charter Schools

GMS schools consistently outperform district averages for students of color, low-income students, and English Language Learners. They knew they needed a way to reach and engage these voters. With a limited text outreach budget, GMS knew it was not practical to send both an English and Somali language text to every individual in their region — yet they also did not want to overlook this important voting block.

By partnering with Murmuration, GMS used our data and tools to identify precincts with a high relative density of Somali speakers. GMS also leveraged Murmuration’s ability to develop custom data sets to help visualize and analyze the distribution of Somali speakers throughout Minneapolis. This information enabled GMS to refine their Somali language outreach strategy to specific target geographies, enabling them to more efficiently allocate their resources and ensure the voices of these voters were heard.

GMS has been able to refine their targeting and outreach efforts to better meet the needs of their community without going over budget – growing the number of Somali language speakers among their membership and building a more inclusive coalition in Minneapolis, Minnesota.

Data-Driven Strategies to Amplify Every Voice

Noble Schools leveraged Murmuration’s tools to build a robust ladder of engagement, which is a system that helps track and increase engagement of coalition members. By using this tool, Noble Schools was able to identify effective parent leaders to engage with local lawmakers. This provided Noble Schools with more time to conduct organizing efforts in the field against anti-charter school legislation and established a parent network that could share their opposition to these bills and engage local lawmakers.

Armed with Murmuration’s data and tools, Noble Schools has been able to successfully renew their charter, and they continue their statewide efforts to defeat anti-charter school legislation. Noble Schools’ advocacy efforts helped secure access to high-quality education for Chicago families for years to come. With tools to help better manage their data and help identify effective parent leaders, Noble Schools is moving closer towards advancing their mission of providing equitable and enriching educational experiences for all students, while actively engaging with their communities to drive meaningful change.

Better Data Management Practices to Secure High-Performing School Choices

In the fall of 2023, F3 launched a pilot Parent Advocate Leader (PAL) Fellowship to help build relationships with their parents. Using Murmuration’s tech infrastructure, F3 worked to mobilize their charter school families to get out to vote. F3 has also been able to identify parents who are not registered to vote so they can help them register. Armed with enhanced data management practices also made it easier to create a ladder of engagement, a system that helps track and increase engagement among members. Ladders of engagement help identify parents and community members who can lead outreach efforts across the organization and contact local officials.

With a clear understanding of their parent and family community, F3 now leverages Murmuration’s platform’s enhanced outreach capabilities to mobilize members to attend events such as community clean-ups and support initiatives like creating safer walkways for children to get to school. F3 also conducts targeted voter outreach efforts using our email tracking and phone banking tools.

Now that F3 is better equipped to understand and engage their community members, they can more effectively engage individuals to demand what they need in their community. Focusing on both immediate community needs and long-term educational improvement, F3 is positioned to play a pivotal role in shaping the educational landscape of Fort Worth, advocating for every child to have the opportunity to receive a great education through sustained community engagement and strategic partnerships.

 Tech to Amplify Parent Power and Improve Communities

In communities across America, Murmuration is helping hundreds of organizers
orchestrate thousands of individual people to say something together. Do something
together. Demand something together. To create the world they want. Together.


Amplifying the Power of Civic Engagement

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Every day, organizations across the country are working to solve problems and transform failing systems. Our products help these organizations leverage civic engagement to drive change.

Our partners make change possible. They work tirelessly to transform our broken systems. Whether it’s fighting to strengthen democracy or to increase access to equitable schools, they’re leveraging the power of civic engagement to transform one community at a time.   

We believe in the power of civic engagement and that those with boots on the ground know their communities best. We offer data, tools, and research to help community-level organizations make systems change possible. 

Join our team and help shape the future of civic engagement. Explore careers with Murmuration and become a part of a dynamic organization dedicated to creating healthier and more equitable communities. 

Amplifying the Power of Civic Engagement

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In communities across America, Murmuration is helping hundreds of organizers orchestrate thousands of individual people to say something together. Do something together. Demand something together. To create the world they want. Together.