Community Voices
One of the largest recontactable opinion panels in the country, with over a decade of data—offering deep insight into how communities respond to change.
Learn About Community VoicesAtlas
Civic Data Infrastructure. Better Data. Stronger Organizing.
Atlas powers every part of Murmuration’s ecosystem and serves as the civic data infrastructure behind our insights, tools, and services. By combining an enriched voter file with a continuously evolving model suite, Atlas provides a more complete picture of civic life—helping organizations better understand communities and drive more effective strategy.
Overview
Atlas is civic data infrastructure built to help organizations better understand and engage their communities. At its foundation, Atlas creates a more comprehensive view of people and communities by including an enriched voter file that combines multiple national sources with consumer, census, and our own research and polling data. Built on top is a continuously evolving, comprehensive in-house suite of modeling scores. Our models take what we know about a person’s civic behavior and estimate what we don't: how they'll vote, what they care about, whether they'll show up. Behind the scenes, our research and data teams continuously improve Atlas—incorporating partner feedback, expanding datasets, and advancing modeling approaches to keep the system accurate and useful over time.
Features
Comprehensive Voter File, Built for Organizing
Starting with multiple national voter files, Atlas delivers a unified and enriched voter file designed for organizing at scale. This foundation is enriched with consumer, community, and first-party data and can be securely augmented with your organization’s data—allowing you to combine your community knowledge with a robust, trusted dataset.
Available in Organizer
A Continuously Evolving Model Suite
Atlas models are actively built, updated, and maintained. A model takes what we know about a person and estimates what we don't: how they'll vote, what they care about, and whether they'll show up. New models are released as better data becomes available, and existing models are regularly re-scored—including over 40 new and updated models across key areas and thousands of local turnout models reflecting 210 million voters. Our models reflect: who people are (financial comfort, race, and ethnicity); how people participate (midterm and presidential turnout scores, local turnout models, swing voter C4); what people believe (education, climate change, healthcare, immigration, gun control, voting access, and more); how people align politically (ideology scores, party dissatisfaction, rule of law, partisanship C4); and how to reach voters (contactability). This ensures the data you rely on stays accurate, relevant, and aligned with real-world organizing needs.
Available in Organizer
Modern Data Infrastructure
Atlas is built on infrastructure designed for scale, speed, and continuous improvement. Data is updated frequently, and systems are designed to support complex, large-scale organizing efforts. This ensures your understanding of your community stays current as conditions change.
Beyond National Coverage. Local Data at Scale.
In addition to national turnout models for major elections, Murmuration has developed locally trained turnout models for the thousands of elections happening year round that help shape our communities. These are available across 5,000+ school district, municipal, and county elections nationwide and integrated directly into Organizer. Using an AI-assisted, human-validated approach, we identify when and where elections occur, and what’s on the ballot, across thousands of jurisdictions. This enables us to train models on real local behavior, rather than national assumptions. What once required custom work can now be done to power organizing at any scale. Atlas includes Municipal and School Board Turnout Scores, delivering more precise, locally informed insights to guide your strategy.
How Atlas Powers Our Ecosystem
From data to insight to action—all powered by Atlas.
Insights
Understand your community
Civic Pulse
A daily research initiative capturing a real-time snapshot of how people think, feel, and engage—revealing patterns that help organizations better understand those they serve.
Learn About Civic PulseTools
Act on what you know
Organizer
An outreach and organizing platform powered by Atlas–combining community data with intuitive workflows for canvassing, phone banking, email outreach, and more.
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ExplorerBETA
A strategic insights tool that helps community-focused organizations understand their communities and make more informed decisions.
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Build capacity to meet the moment
Success
Ongoing support to help organizations maximize Murmuration’s data and tools—from daily technical help to deeper programmatic collaboration.
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Campaigns
End-to-end campaign expertise powered by advanced data—from strategy to execution—helping partners design smarter campaigns, mobilize communities, and drive turnout.
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