Murmuration’s new enriched dataset, Atlas by Murmuration, launched earlier this year and is seamlessly integrated with our campaign platform, Organizer by Murmuration—enabling community leaders to identify and activate people in a single platform.
To ensure our partners are able to mobilize people effectively, our team of data scientists builds Atlas model scores to help our partners understand how likely it is that someone might take a particular action, think a certain way, or fit a particular description. These scores make our partners more efficient so they can spend their time and resources more wisely by targeting individuals in their community who are likely to have a certain propensity towards an action or belief.
We recently developed ten new model scores that will help our partners amplify their impact this fall and beyond. They include:
- Down Ballot Completion Score: how likely someone is to fully complete (or not complete) their ballot
- Democracy Protection Score: how likely someone is to both view the events at the US Capitol on January 6, 2021 as a violent riot and change their voting behavior if their view on democracy protection did not align with the view of their own party’s candidate
- Reproductive Rights Support Score: how likely someone is to support pro-choice candidates and/or ballot initiatives that safeguard abortion access
- Reproductive Rights Voter Score: how likely someone is to both support abortion access and change their voting behavior if their view on abortion did not align with the view of their own party’s candidate
- Community Engagement Score: how likely someone is to engage with or volunteer for organizations in their community
- Social Engagement Score: how likely someone is to participate in protests/rallies, convince others to volunteer, and/or share/discuss political, social, or local issues on social media
- Grassroots Engagement Score: how likely someone is to donate to a political campaign or contact an elected official
- Civic Volunteer Score: how likely someone is to volunteer for political campaigns
- Frequent Religious Attender Score: how likely someone is to attend religious services at least once a week
- Phone Contactability Score: how likely someone is to be reachable by either a wireless or landline telephone