Insights • Murmuration

Insights

Harness Data. Discover Insights. Create Change.

Our insights are designed to power real change and meaningful community engagement. We equip partners with actionable information through comprehensive demographic, geographic, and behavioral studies, so they can better understand, connect with, and mobilize their communities.

Hunger in Plain Sight

Food insecurity across America

Hunger in Plain Sight

An Economy of Sacrifice

An Economy of Sacrifice

Cost of living and who's paying the price

Tuning Out

Tuning Out

Political attention and what’s at stake

Keeping America Running

Keeping America Running

Women, community, and the cost of showing up

The Playground Consensus

The Playground Consensus

Kids on life in America

Growing Up with Doubt

Growing Up with Doubt

The AI Generation Paradox

Hunger in Plain Sight

Hunger in Plain Sight

Food insecurity across America

In Their Own Words

In Their Own Words

Real-time stories of civic and emotional life in Minnesota

For Better or for Worse

For Better or for Worse

A Country Caught Between Hope and Fear

Education is Being Crowded Out

Education is Being Crowded Out

Strong schools, strained families, uncertain futures

The Feeling of Division

The Feeling of Division

Fear of an uncertain year ahead

A Long Year, Uneven Feelings

A Long Year, Uneven Feelings

Anger, Fear, and Polarization

The Stress that Stays

The Stress that Stays

How stress shows up in daily life

The Cost of Staying Well

The Cost of Staying Well

How care, price, and trust shape health

The Civic Year in Review

The Civic Year in Review

Our top stories from 2025

All We Really Want

All We Really Want

Communities aren’t asking for a miracle

A Snapshot of Hope in America

A Snapshot of Hope in America

Belief as a source of resilience

Common Ground Across America

Common Ground Across America

From the kitchen table to the voting booth

An Emotional Look Back

An Emotional Look Back

The mood beneath the noise

The Moments That Make Us

The Moments That Make Us

Everyday proof of goodness

Financial Stress is a Civic Divide

Financial Stress is a Civic Divide

When civic life competes with survival

Where the Story Lives

Where the Story Lives

Local news in the Deep South

Running on Empty

Running on Empty

Exhaustion is reshaping civic life

The Platform that Breaks the Pattern

The Platform that Breaks the Pattern

America’s news is on YouTube

Place Shapes Possibility

Place Shapes Possibility

The map of well-being in communities

City Crime in Context

City Crime in Context

The story of safety depends on who’s telling it

The Power of Together

The Power of Together

Impact feels possible when we act together

The Work of Community

The Work of Community

Lessons from safari

Stories that Stick

Stories that Stick

The media mix in America’s newsfeed

Lost in Connection

Lost in Connection

How Gen Z is building community in a world not built for them

Nowhere to Land

Nowhere to Land

The civic toll of housing insecurity

Struggling in America

Struggling in America

When ‘getting by’ is the dream

Through the Filter

Through the Filter

Local news connects across partisan lines

Burn It Down or Build It Up

Burn It Down or Build It Up

What we would do with a magic wand

None of the Above

None of the Above

Why so many feel left out of our political parties

The Quiet Strength of Community

The Quiet Strength of Community

What we can learn from communities people love

A Portrait of American Identity

A Portrait of American Identity

On freedom and falling short

The Belonging Breakdown

The Belonging Breakdown

Where we find connection and why some still feel alone

Personal and Public Power

Personal and Public Power

The gap between people and power is growing

Who is Talking About ‘Democracy’ in 2025

Who is Talking About ‘Democracy’ in 2025

The word people reach for when things feel broken

Sticker Shock and Solidarity

Sticker Shock and Solidarity

How rising prices might redraw political lines

What's on America's Mind

What's on America's Mind

Six months of stress, sentiment, and surprises

When Americans Say "F*ck"

When Americans Say "F*ck"

Profanity, pain, and politics

Signs of Light

Signs of Light

The quiet optimism shaping public life today

Our Hometowns Hold Us Together

Our Hometowns Hold Us Together

Local optimism beats national disillusionment

The Weight We’re Carrying

The Weight We’re Carrying

The private struggles shaping public life today

How to Read the Emotional Map of America

How to Read the Emotional Map of America

A real-time snapshot of how Americans are doing.

Are We Okay, America?

Are We Okay, America?

State of Us: The emotional gap between home and country

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How Moral Fusion Organizing Can Transform Civic Life

How Moral Fusion Organizing Can Transform Civic Life

A Conversation with Moral Leader Bishop William J. Barber II

Scaling Networks and New Paradigms for Civic Life

Scaling Networks and New Paradigms for Civic Life

A Conversation with Political Scientist Hahrie Han

Gen Z is Rewriting Civic Life

Gen Z is Rewriting Civic Life

A Conversation with Rachel Janfaza of the Up and Up

Rebuilding Trust and Community Through Creators

Rebuilding Trust and Community Through Creators

A Conversation with Jason Llorenz and Linh Nguyen of Rise United

Building Digital Public Spaces for Good

Building Digital Public Spaces for Good

A conversation with Eli Pariser, Co-Founder and Co-Director of New_ Public

Community Insights, Reports, and Findings

How Mental Health Shapes Work, Outlook, and Community in Gen Z

How Mental Health Shapes Work, Outlook, and Community in Gen Z

Conducted with support from:

Community Insights, Reports, and Findings

Gen Z's National Outlook — Cynicism, Fluidity, and Civic Energy

Gen Z's National Outlook — Cynicism, Fluidity, and Civic Energy

Conducted with support from:

Community Insights, Reports, and Findings

Gender Differences in Civic Engagement and Political Perspectives Among Gen Z

Gender Differences in Civic Engagement and Political Perspectives Among Gen Z

Conducted with support from:

Community Insights, Reports, and Findings

Political Momentum in Gen Z: A Path to Greater Impact in 2024

Political Momentum in Gen Z: A Path to Greater Impact in 2024

Conducted with support from:

Community Insights, Reports, and Findings

Resilient Engagement: Emotions, Empathy, and Civic Participation in Gen Z

Resilient Engagement: Emotions, Empathy, and Civic Participation in Gen Z

Conducted with support from:

Community Insights, Reports, and Findings

Understanding Gen Z: Barriers to Civic Engagement

Understanding Gen Z: Barriers to Civic Engagement

Conducted with support from:

Community Insights, Reports, and Findings

Toward Transformation in Education: Behavioral Media Research to Build a Foundation for Narrative Impact

Toward Transformation in Education: Behavioral Media Research to Build a Foundation for Narrative Impact

Conducted with support from:

Community Insights, Reports, and Findings

Understanding the Gen Z Vote

Post-Election Research Project

Understanding the Gen Z Vote

Conducted with support from:

Community Insights, Reports, and Findings

Back to School: Checking in with Gen Z

How High Schoolers Are Feeling as the School Year Begins and the Midterm Elections Ramp Up

Back to School: Checking in with Gen Z

Conducted with support from:

Community Insights, Reports, and Findings

Looking Forward with Gen Z

Looking Forward with Gen Z

Conducted with support from: