Insights

Harness Data. Discover Insights. Create Change.

Our insights are designed to power real change and meaningful community engagement. We equip partners with actionable information through comprehensive demographic, geographic, and behavioral studies, so they can better understand, connect with, and mobilize their communities.

Featured

Hunger in Plain Sight

March 2026
Food insecurity across America
Hunger in Plain Sight

State of Us

What America is feeling, thinking, and moving toward—together.

Growing Up with Doubt
State of Us

Growing Up with Doubt

The AI Generation Paradox

March 2026
Hunger in Plain Sight
State of Us

Hunger in Plain Sight

Food insecurity across America

March 2026
In Their Own Words
State of Us

In Their Own Words

Real-time stories of civic and emotional life in Minnesota

March 2026
For Better or for Worse
State of Us

For Better or for Worse

A Country Caught Between Hope and Fear

February 2026
Education is Being Crowded Out
State of Us

Education is Being Crowded Out

Strong schools, strained families, uncertain futures

February 2026
The Feeling of Division
State of Us

The Feeling of Division

Fear of an uncertain year ahead

February 2026
A Long Year, Uneven Feelings
State of Us

A Long Year, Uneven Feelings

Anger, Fear, and Polarization

January 2026
The Stress that Stays
State of Us

The Stress that Stays

How stress shows up in daily life

January 2026
The Cost of Staying Well
State of Us

The Cost of Staying Well

How care, price, and trust shape health

January 2026
The Civic Year in Review
State of Us

The Civic Year in Review

Our top stories from 2025

December 2025
All We Really Want
State of Us

All We Really Want

Communities aren’t asking for a miracle

December 2025
A Snapshot of Hope in America
State of Us

A Snapshot of Hope in America

Belief as a source of resilience

December 2025
Common Ground Across America
State of Us

Common Ground Across America

From the kitchen table to the voting booth

November 2025
An Emotional Look Back
State of Us

An Emotional Look Back

The mood beneath the noise

November 2025
The Moments That Make Us
State of Us

The Moments That Make Us

Everyday proof of goodness

November 2025
Financial Stress is a Civic Divide
State of Us

Financial Stress is a Civic Divide

When civic life competes with survival

November 2025
Where the Story Lives
State of Us

Where the Story Lives

Local news in the Deep South

October 2025
Running on Empty
State of Us

Running on Empty

Exhaustion is reshaping civic life

October 2025
The Platform that Breaks the Pattern
State of Us

The Platform that Breaks the Pattern

America’s news is on YouTube

October 2025
Place Shapes Possibility
State of Us

Place Shapes Possibility

The map of well-being in communities

October 2025
City Crime in Context
State of Us

City Crime in Context

The story of safety depends on who’s telling it

September 2025
The Power of Together
State of Us

The Power of Together

Impact feels possible when we act together

September 2025
The Work of Community
State of Us

The Work of Community

Lessons from safari

September 2025
Stories that Stick
State of Us

Stories that Stick

The media mix in America’s newsfeed

August 2025
Lost in Connection
State of Us

Lost in Connection

How Gen Z is building community in a world not built for them

August 2025
Nowhere to Land
State of Us

Nowhere to Land

The civic toll of housing insecurity

August 2025
Struggling in America
State of Us

Struggling in America

When ‘getting by’ is the dream

August 2025
Through the Filter
State of Us

Through the Filter

Local news connects across partisan lines

August 2025
Burn It Down or Build It Up
State of Us

Burn It Down or Build It Up

What we would do with a magic wand

July 2025
None of the Above
State of Us

None of the Above

Why so many feel left out of our political parties

July 2025
The Quiet Strength of Community
State of Us

The Quiet Strength of Community

What we can learn from communities people love

July 2025
A Portrait of American Identity
State of Us

A Portrait of American Identity

On freedom and falling short

July 2025
The Belonging Breakdown
State of Us

The Belonging Breakdown

Where we find connection and why some still feel alone

June 2025
Personal and Public Power
State of Us

Personal and Public Power

The gap between people and power is growing

June 2025
Who is Talking About ‘Democracy’ in 2025
State of Us

Who is Talking About ‘Democracy’ in 2025

The word people reach for when things feel broken

June 2025
Sticker Shock and Solidarity
State of Us

Sticker Shock and Solidarity

How rising prices might redraw political lines

June 2025
What's on America's Mind
State of Us

What's on America's Mind

Six months of stress, sentiment, and surprises

May 2025
When Americans Say "F*ck"
State of Us

When Americans Say "F*ck"

Profanity, pain, and politics

May 2025
Signs of Light
State of Us

Signs of Light

The quiet optimism shaping public life today

May 2025
Our Hometowns Hold Us Together
State of Us

Our Hometowns Hold Us Together

Local optimism beats national disillusionment

May 2025
The Weight We’re Carrying
State of Us

The Weight We’re Carrying

The private struggles shaping public life today

April 2025
How to Read the Emotional Map of America
State of Us

How to Read the Emotional Map of America

A real-time snapshot of how Americans are doing.

April 2025
Are We Okay, America?
State of Us

Are We Okay, America?

State of Us: The emotional gap between home and country

April 2025
State of Us

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The Exchange

Conversations shaping where we are, where we're headed, and how we get there—through the voices of those living it.

Gen Z is Rewriting Civic Life
The Exchange

Gen Z is Rewriting Civic Life

A Conversation with Rachel Janfaza of the Up and Up

February 2026
Rebuilding Trust and Community Through Creators
The Exchange

Rebuilding Trust and Community Through Creators

A Conversation with Jason Llorenz and Linh Nguyen of Rise United

January 2026
Building Digital Public Spaces for Good
The Exchange

Building Digital Public Spaces for Good

A conversation with Eli Pariser, Co-Founder and Co-Director of New_ Public

December 2025

Reports

Looking for the legacy research articles? You've come to the right place. Browse our publications and reports.

Reports

How Mental Health Shapes Work, Outlook, and Community in Gen Z

June 2025
How Mental Health Shapes Work, Outlook, and Community in Gen Z
Conducted with support from:
Reports

Gen Z's National Outlook — Cynicism, Fluidity, and Civic Energy

May 2025
Gen Z's National Outlook — Cynicism, Fluidity, and Civic Energy
Conducted with support from:
Reports

Gender Differences in Civic Engagement and Political Perspectives Among Gen Z

October 2024
Gender Differences in Civic Engagement and Political Perspectives Among Gen Z
Conducted with support from:
Reports

Political Momentum in Gen Z: A Path to Greater Impact in 2024

September 2024
Political Momentum in Gen Z: A Path to Greater Impact in 2024
Conducted with support from:
Reports

Resilient Engagement: Emotions, Empathy, and Civic Participation in Gen Z

July 2024
Resilient Engagement: Emotions, Empathy, and Civic Participation in Gen Z
Conducted with support from:
Reports

Understanding Gen Z: Barriers to Civic Engagement

May 2024
Understanding Gen Z: Barriers to Civic Engagement
Conducted with support from:
Reports

Toward Transformation in Education: Behavioral Media Research to Build a Foundation for Narrative Impact

May 2024
Toward Transformation in Education: Behavioral Media Research to Build a Foundation for Narrative Impact
Conducted with support from:
Reports

Understanding the Gen Z Vote

Post-Election Research Project

January 2023
Understanding the Gen Z Vote
Conducted with support from:
Reports

Back to School: Checking in with Gen Z

How High Schoolers Are Feeling as the School Year Begins and the Midterm Elections Ramp Up

September 2022
Back to School: Checking in with Gen Z
Conducted with support from:
Reports

Looking Forward with Gen Z

June 2022
Looking Forward with Gen Z
Conducted with support from: