Political Momentum in Gen Z: A Path to Greater Impact in 2024

Building on our ongoing Gen Z work, supported by the Walton Family Foundation and The Overbrook Foundation, in this phase we asked Zoomers about their expected participation and party support in the upcoming presidential election, enthusiasm and motivation, and political allegiance. Understanding how to better engage and connect with this key voting bloc is essential in amplifying Gen Z’s power to drive change at the local, state, and federal levels.