Effective Date: June 1, 2026

This Privacy Policy describes how Murmuration Research Institute, Murmuration, Inc, and Murmuration Strategies (“Murmuration,” “we,” “us,” or “our”) collect, use, and share information about individuals (“you”) through websites that link to this privacy policy, including our Organizer, m{hq, and m{insights platforms (collectively, our “Sites”). As part of Murmuration’s mission, we amplify the power of civic engagement with data, tools, and research for organizations building healthier and more equitable communities. We work with partners to promote online voter registration, civic engagement, and voter participation.

When engaged by our partners, we process personal information on their behalf as part of our engagement with them, and as directed to provide requested services or as otherwise permitted under law. In those partner relationships, our personal information obligations are determined by applicable law and our partner agreements. Personal information processed on behalf of our partners is not subject to this Privacy Policy. Instead, please consult the privacy policy published by the relevant partner to understand how that personal information is used and disclosed.

Collection of Information

We may collect personal information from or about you when you voluntarily provide us with such information, such as by filling out a form, signing up for our mailing list, participating in a video session, applying for a job, or otherwise communicating with us for any purpose. We may also receive personal information about you from third parties, such as schools, government entities, partners, data providers, affiliates, and service providers. We may combine the information we collect from other sources with any information that you provide to us.

The personal information that we collect may include your name, your contact information (such as address, phone number, and email address), your birthday, and demographic information.

Additionally, when you access our Sites, we or our third-party partners may collect information automatically such as your IP address, information about your browser or computer, your interactions with our site, or other information. We collect this information through the use of cookies and similar technology. We may also use third-party service providers that may collect information about your online activities across this and other sites over time. See the “Digital Advertising & Analytics” section of this privacy policy to learn more about the use of this information and the choices available to you. Additionally, we use session replay and similar technology to record and better understand your interactions on the Services.

Use of Information

We may use information that we collect for the purposes identified at the point of collection or as provided in this policy. Among other uses, we may use your information in the following ways:

• To provide and improve our services, including modeling and analytics services and AI services provided through our Sites;
• To operate, provide, maintain, and improve our Sites including to help track or complete your voter registration process and for analytics purposes;
• To communicate with you, including about voter registration and education-related advocacy;
• For research purposes, including to track voter registration and voter participation activities;
• To advertise and market our products and services, as well as products and services of third parties we think may interest you;
• To contact users who are interested in applying for jobs at Murmuration;
• To comply with the law and maintain the security of our Sites and services;
• For our recordkeeping purposes; or
• For any other purpose for which you have given your consent, or for any other purpose disclosed at the time of collection.

Sharing of Information

We may share the information that we collect:

• With our affiliates, service providers, and other third parties for purposes consistent with our mission, including for advocacy organizations or political campaigns to contact you; we may also share with these parties to provide and improve tools, including AI tools, that are part of our services;
• With organizations who partner with us to offer the website where you provided your information;
• With third party advertising partners to advertise our own products and services, and to other advertise products and services that you may be interested in.
• As part of a sale, acquisition, or merger or other transfer of all or part of Murmuration’s assets, including at bankruptcy;
• Pursuant to a subpoena, court order, or other legal process;
• With government entities as needed to provide our services and where required by law;
• To investigate, respond to, or resolve problems or inquiries (including law enforcement requests) or protect, enforce, or defend our rights, assets, and/or interests or the rights of third parties;
• To protect the safety or security of any person or entity;
• To prevent or respond to a violation of any law, regulation, or our Terms of Use; or
• With your consent or as otherwise disclosed at the time of collection.

We may also use or share de-identified information with third parties in our discretion and to the extent allowed by applicable law.

Digital Advertising & Analytics

We may partner with ad networks and other ad serving providers (“Advertising Providers”) that serve ads on behalf of us and others on non-affiliated platforms. Some of those ads may be personalized, meaning that they are intended to be relevant to you based on information Advertising Providers collect about your use of the Site and other sites or apps over time, including information about relationships among different browsers and devices. This type of advertising is known as interest-based advertising.

You may visit the DAA Webchoices tool at www.aboutads.info to learn more about this type of advertising and how to opt out of this advertising on websites by companies participating in the DAA self-regulatory program. You can also exercise choices regarding interest-based advertising on your mobile device by downloading the appropriate version of the DAA’s AppChoices tool at https://youradchoices.com/appchoices.

If you delete your cookies or use a different browser or mobile device, you may need to renew your opt-out choices exercised through the DAA Webchoices tool. Note that electing to opt out will not stop advertising from appearing in your browser or applications. It may make the ads you see less relevant to your interests.

We may also work with third parties that collect data about your use of the Sites and other sites or apps over time for non-advertising purposes. We use Google Analytics and other third-party services to improve the performance of the Sites and for analytics and marketing purposes. For more information about how Google Analytics collects and uses data when you use our Site, visit http://ww.google.com/policies/privacy/partners, and to opt out of Google Analytics, visit http://tools.google.com/dlpage/gaoptout.

Additionally, your browser may offer tools to limit the use of cookies or to delete cookies; however, if you use these tools, our Site may not function as intended.

Third Party Websites

Our Sites may contain links to third-party websites or apps. Please be aware that we do not control these linked websites or apps and that this Privacy Policy does not apply to those websites or apps. We encourage you to read the privacy policy of any third-party website or app that you visit to learn more about their data practices.

State Privacy Rights

Some U.S. states—Alabama, Colorado, Delaware, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Jersey, Oklahoma, Oregon and Virginia (collectively, “Certain States”)—provide individuals with certain rights with respect to personal information we collect. If you are a resident of Certain States, this section of the Privacy Policy contains disclosures required by law and explains rights that may be available to you.

Personal Information We Collect and Disclose. Murmuration collects and processes the categories of personal information identified above in the “Collection of Information” section of this Privacy Policy.

We may process personal information for targeted advertising purposes or “sales” as defined by state laws.

Additionally, some of the personal information we collect and process is considered sensitive personal information under some states’ privacy laws. For example, we may process demographic data or inferences about race, religion, national origin, or citizenship or immigration status. As permitted by applicable law, we may use and share this information with our customers as part of our modeling, analytics, or data services.

Categories of Sources.We collect personal information from the following categories of sources:

• You;
• Schools and government entities;
• Our affiliates and joint venture partners;
• Data providers;
• Our business partners;
• Our service providers; and
• Advertising companies and networks.

Our Purposes for Processing Personal Information. We use and disclose the personal information we collect for our commercial and business purposes, as further described above in the “Use of Information” section of this Privacy Policy.

We may use and share deidentified information to the extent permitted by applicable law. When we use deidentified information, we maintain and use the information in deidentified form and do not attempt to reidentify it.

Recipients of Personal Information. We disclose the categories of personal information designated above to the categories of third parties listed above in the “Sharing of Information” section of this Privacy Policy for commercial and business purposes.

Your Rights. Residents of Certain States have rights with respect to the personal information collected by Murmuration. You may be able exercise the following rights regarding personal information, subject to certain exceptions and limitations:

• The right to confirm whether we are processing personal information about you.
• The right to know the categories or specific pieces of personal information we collect or process about you.
• If you are a resident of Minnesota or Oregon, the right to access a list of the specific third parties to which we have disclosed personal information.
• Depending on your state, the right to receive a portable and readily usable copy of the personal information we have collected about you, to the extent feasible.
• The right to correct inaccuracies in the personal information we have collected about you.
• The right to request that we delete the personal information we have collected about you.
• The right to opt out of (i) the processing of personal information for targeted advertising; (ii) the sale of personal information; or (iii) profiling for decisions that have significant effects.Please note that if you opt out of certain practices, we may be unable to provide you with some services.
• If personal data has been used in profiling and if you are a Minnesota resident, additional rights to be informed about such profiling.
• Choice regarding sensitive information. You can
  • Opt out of our processing of certain “sensitive” information; or
  • Withdraw consent for such processing if you previously gave it.
• The right not to receive discriminatory treatment for the exercise of the above privacy rights.

To exercise any of the above rights, please contact us using the following information and submit the required verifying information, as further described below:

Online at https://murmuration.org/feedback.

By emailing us at info@murmuration.org. You can submit any of the above requests by contacting us as described in the “Contact Us” section.

Additionally, for residents of Certain States, if you have submitted a request that we have not reasonably fulfilled, you may contact us to appeal our decision by sending an email with the subject line “Appeal” to info@murmuration.org.

Verification Process and Required Information: Note that we may need to request additional information from you to verify your identity or understand the scope of your request. You will not be required to create an account with us to submit a request or have it fulfilled. We will require you to provide, at a minimum, your name and phone number.

Authorized Agent: Depending on your state of residence, you may also designate an authorized agent to make requests to opt out on your behalf by designating such an agent in writing or through a power of attorney. We will require the agent to provide us with proof that you have authorized the agent to make requests on your behalf prior to accepting requests from the agent.

Opt-out Preference Signals: Under some state privacy laws, certain mechanisms or technologies may be used to signal your opt-out preferences to entities that process personal information. To the extent that we are able to recognize these signals and they are legally sufficient, we process these signals as requests to opt out of processing for (i) sales of personal information and/or (ii) sharing or processing of personal information for targeted advertising. Depending on the signal you select, the opt-out may apply to only certain interactions, such as on a specific a browser or device.You may select and install a mechanism or technology to send opt-out preference signals of your choice per the provider’s instructions.

How We Protect Information

We have implemented reasonable safeguards to help protect the security of information we collect.

Your Choices

To opt out of our email marketing, you can use the link provided at the bottom of each marketing message. If you opt out of our email marketing, we will still send you messages related to our transactions and relationship with you, such as order confirmations.

For choices with respect to third-party interest-based advertising activities, please see the “Digital Advertising & Analytics” section above.

Updating Your Information

When you have an account with us, you may review, change, or update your contact information by logging into your account.

Changes to Our Privacy Policy

We will post any changes to this Privacy Policy on our website. We encourage you to revisit this policy regularly to stay informed about how we collect, use, and share information.

Contact Us

If you have questions about this Privacy Policy, please contact us at info@murmuration.org.