Community organizers around the country face significant challenges in mobilizing individuals to address systemic issues. Many smaller organizations struggle to access quality tools, comprehensive data, and insightful research—essential resources for effective community mobilization. Unlike larger interest groups and lobbyists with access to vast resources, these grassroots organizations face inaccessibly high costs and partisan restrictions, limiting their ability to engage people most effectively. Murmuration supports organizations in building power locally, enabling them to have their voices heard and drive meaningful change from within their communities.



Before partnering with Murmuration, The Memphis Lift — a Tennessee-based organization that educates and empowers parents to advocate for their children — lacked crucial data, tools, and resources needed to do its work most effectively. They started in 2015 as a small but determined group of parents, relying on low-tech methods and paper notes for their organizing efforts. Without access to a CRM to track and analyze their work and voter registration data, their capacity to achieve their goals was limited. Founder Sarah Carpenter recalls, “Our work was essential back then, and we couldn’t wait for the perfect tools to get started. We needed to urgently build a coalition of people to advocate for children who were overlooked and left behind in our public schools and demand better learning conditions to ensure every child had access to the education they deserve.”

Two years after its founding, The Memphis Lift faced two key challenges. Their network had expanded from a tight-knit group of parents to a larger, more influential coalition eager to engage their community — yet they lacked the means to manage their newfound volunteer power and bandwidth. They also struggled with effectively analyzing their community’s needs. They needed more efficient methods to keep their community informed and engaged, and tools to assess what strategies were working and which ones were not.



Equipped with Murmuration’s advanced and affordable solutions, The Memphis Lift was able to tackle these challenges head-on. They gained new data and tools that helped them to streamline their operations and empowered parent volunteers to intuitively record and analyze the impact of their canvassing efforts and conversations.

Within a few years, armed with Murmuration’s scalable and accessible data and tools, The Memphis Lift grew from a small group of passionate parents to an influential, powerful force in its community. The Memphis Lift has successfully transformed its community through extensive grassroots efforts, including knocking on over 25,000 doors to engage residents about Memphis schools and building a coalition of over 5,000 engaged parents. As a result of their efforts, Memphis school parents now get clear data about their child’s reading level and report cards.

Sarah Carpenter reflects, “Thanks to the power we’ve built over the years, we now command the attention of leaders and decision makers who recognize our influence and respect our voice in the community. Our efforts have transformed the landscape of public education in Memphis, and decision-makers understand that we are a force to be reckoned with these days. We’re no longer just a group of concerned parents — we are a movement that is shaping the future of Memphis.”

Building Power to Shape a New Memphis

With over 7,000 students across eight campuses, DSST Public Schools works diligently to encourage civic participation among students, staff, families, and community members. DSST helped their families, staff, eligible students, and community supporters understand the importance of voting, how to register, where and how to vote, and where to find more information on what was on their ballots. Given the size and scope of their organizing efforts, DSST Public Schools often found themselves with large quantities of data but no means to organize and use it to effectively conduct targeted outreach to their community members.

DSST Public Schools leveraged Murmuration’s data-matching tools and model scores to improve the civic engagement of families and staff, increasing voter turnout by 22% from the previous election during a school board election where turnout tended to be lower than a general election. They recognized that increasing turnout during this cycle could mean a greater impact on the election results themselves, given that most school board races were decided by only a few votes. This particular school board election had the potential to have a tremendous impact on the future of their charter school community specifically, given that the board members make decisions about the future of their campuses and other issues impacting their students and staff.

They leveraged our form and landing page features to provide people interested in registering to vote with the relevant information needed to complete the process, allowing them to build stronger relationships with voters and disseminate relevant information about upcoming elections and events. We even worked together to create a dashboard that allowed DSST Public Schools to track in real-time the number of registered voters so that they could evaluate whether to adjust their outreach efforts to maximize success.

DSST Public Schools’ use of Murmuration's suite of civic engagement tech underscores how organizations can mobilize their communities to turn out to vote efficiently when equipped with the right tools. Murmuration’s data, tools, and research enabled DSST Public Schools to spend less time managing data and more time mobilizing their communities to drive change.

Using Civic Tech to Mobilize Communities in Support of Charter Schools

Great MN Schools (GMS) consistently outperforms district averages for students of color, low-income students, and English Language Learners. They knew they needed a way to reach and engage these student’s families. With a limited text outreach budget, GMS knew it was not practical to send both an English and Somali language text to every individual in their region — yet they also did not want to overlook this important voting block. 

By partnering with Murmuration, GMS used our data and tools to identify precincts with a high relative density of Somali speakers. GMS also leveraged Murmuration’s ability to develop custom data sets to help visualize and analyze the distribution of Somali speakers throughout Minneapolis. This information enabled GMS to refine their Somali language outreach strategy to specific target geographies, enabling them to more efficiently allocate their resources to drive voter turnout in their local school board race.

GMS has been able to refine their targeting and outreach efforts to better meet the needs of their community without going over budget — growing the number of Somali language speakers among their membership and building a more inclusive coalition in Minneapolis, Minnesota.

Data-Driven Strategies to Amplify Every Voice

Noble Schools leveraged Murmuration’s tools to build a robust ladder of engagement, which is a system that helps track and increase engagement of coalition members. By using this tool, Noble Schools was able to identify effective parent leaders to engage with local lawmakers. This provided Noble Schools with more time to conduct organizing efforts in the field against anti-charter school legislation and established a parent network that could share their opposition to these bills and engage local lawmakers.

Armed with Murmuration’s data and tools, Noble Schools has been able to successfully renew their charter, and they continue their statewide efforts to defeat anti-charter school legislation. Noble Schools’ advocacy efforts helped secure access to high-quality education for Chicago families for years to come. With tools to help better manage their data and help identify effective parent leaders, Noble Schools is moving closer towards advancing their mission of providing equitable and enriching educational experiences for all students, while actively engaging with their communities to drive meaningful change.

Better Data Management Practices to Secure High-Performing School Choices

In the fall of 2023, F3 launched a pilot Parent Advocate Leader (PAL) Fellowship to help build relationships with their parents. Using Murmuration’s tech infrastructure, F3 worked to mobilize their charter school families to get out to vote. F3 has also been able to identify parents who are not registered to vote so they can help them register. Armed with enhanced data management practices also made it easier to create a ladder of engagement, a system that helps track and increase engagement among members. Ladders of engagement help identify parents and community members who can lead outreach efforts across the organization and contact local officials.

With a clear understanding of their parent and family community, F3 now leverages Murmuration’s platform’s enhanced outreach capabilities to mobilize members to attend events such as community clean-ups and support initiatives like creating safer walkways for children to get to school. F3 also conducts targeted voter outreach efforts using our email tracking and phone banking tools.

Now that F3 is better equipped to understand and engage their community members, they can more effectively engage individuals to demand what they need in their community. Focusing on both immediate community needs and long-term educational improvement, F3 is positioned to play a pivotal role in shaping the educational landscape of Fort Worth, advocating for every child to have the opportunity to receive a great education through sustained community engagement and strategic partnerships.

 Tech to Amplify Parent Power and Improve Communities

In communities across America, Murmuration is helping hundreds of organizers
orchestrate thousands of individual people to say something together. Do something
together. Demand something together. To create the world they want. Together.


Transforming America Into a Nation Where Everyone Thrives

Every day, organizations across the country are working to solve problems and transform failing systems. Our products help these organizations leverage civic engagement to drive change.

Murmuration Founder & CEO Emma Bloomberg on our vision for an America where where every person can lead a healthy, free, and dignified life and why providing data and tools to community-led organizing is so critical. 

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In communities across America, Murmuration is helping hundreds of organizers orchestrate thousands of individual people to say something together. Do something together. Demand something together. To create the world they want. Together.