We believe that electoral, organizing and advocacy work is key to creating a sustainable and growing base of voters and other stakeholders, especially in marginalized communities, and elected officials who are committed to fighting for an equitable and high quality public education system. By providing data, tools, research and strategic guidance to our partner community, we believe that we can create a sector that is best positioned to make long term, systemic changes to public schools possible. Creating an equitable and high-quality public education system will pave the way for generations of children to reach their fullest potential.
Core to our work is supporting partners to run smarter, more effective, data-driven outreach efforts. We seek to not only improve the effectiveness of individual efforts, but to leverage our collective learnings to advance the knowledge of our entire network.
We provide data and tools for individual campaigns, and scientifically rigorous insights and research to advance the education sector:
Murmuration provides access to a full voter file and dozens of models for partners to use for targeting, including turnout and issue scores. Murmuration also utilizes other ancillary data sets to inform our analysis and train our own custom models that partners can use to support their campaigns. We regularly develop our own custom In-house Turnout Models and Issue Models. We also run continuous experiments to learn about the effectiveness of specific voter outreach methods that can be applied to future campaigns.
It resonates that we offer not just access to a voter file but also to a dynamic database that has the potential to keep growing smarter over time through model scores, data overlays, and our shared ecosystem model.
Murmuration provides partners with a uniquely integrated and top-rated campaign platform tool that combines centralized data collection with advantageous analytics. This enables us to deliver a data-driven engagement platform that continues to grow more robust each year. We also provide analytical products, technology, strategic direction, and implementation support to power our partners electoral, organizing and advocacy work.
Murmuration provides access to a full voter file and dozens of models for partners to use for targeting, including turnout and issue scores. Murmuration also utilizes other ancillary data sets to inform our analysis and train our own custom models that partners can use to support their campaigns. We regularly develop our own custom In-house Turnout Models, In-house Partisan and Issue Models. We also run continuous experiments to learn about the effectiveness of specific voter outreach methods that can be applied to future campaigns.
We tailor our support for every partner, including access to Partnership Success Managers, Data Managers and Data Scientists, working together to identify and address community mobilization, canvassing, GOTV, voter registration or organizing needs of partners.
We understand that no one organization can affect systemic and sustainable change on its own, and believe deeply in the importance of partnership. As such, we work to build a broader network that includes those directly working on education issues and those whose perspective, expertise, resources and direct efforts on other related issues can foster cooperation and learning across groups and best position our partners to drive systemic change. We maintain a large and diverse community of partners, bringing them together to collaborate and learn from each other.
Murmuration leads a coordinated effort to research, develop, test, and monitor overall positioning and messaging frameworks around education. This helps partners develop strategy that can more effectively elevate the importance of education issues in their communities.
“Murmuration” is a group of corporations that serve one purpose - to provide data, tools and research that facilitate and promote greater civic engagement to improve public education. “Murmuration” includes, Helm Labs, LLC, Murmuration, Inc. and the Murmuration Research Institute, Inc. (“MRI”):
Helm is on a mission to understand the science of civic life. They generate and analyze data to unpack the beliefs and motivations that drive human civic behavior and deliver those learnings to partners building stronger communities that lead to equity and full participation in our democracy. Helm is developing a platform that makes these insights available at scale to give everyone civic superpowers. Helm’s customers are organizations engaged in political and social advocacy that drive big change over the long-term using a portfolio of strategies on a multi-partisan basis. Murmuration is the lead investor in Helm.
Murmuration Inc is the 501-c(4) arm of Murmuration that works with electoral, organizing and advocacy partners to transform the politics of education by providing strategic guidance and tools.