Organizer Product Features
Everything you need to build lasting community power through a smart outreach and organizing platform.
Identify
Organizer helps you identify and segment the right supporters with confidence, because it is powered by Atlas, our civic data infrastructure that includes an enriched voter file, enhanced with predictive model scores.
Enhanced voter data through Atlas
Go beyond the basics, Atlas includes data compiled from multiple voter files, enriched with consumer and census data, giving you a fuller picture of the people in your community.
Predictive model scores through Atlas
Prioritize your outreach with a suite of model scores built by Murmuration focused on general sentiment and willingness to take action on a wide variety of issues that help you identify which supporters to engage first and how. Learn more about 40+ new and refreshed model scores.
List segmentation through Community Builder
Translate your knowledge of your community into targeted lists using an intuitive interface that makes it easy to build complex segments.
Data import and export
Bring your existing data into Organizer to enrich it with Atlas, and export it to integrate with the other tools your team relies on.
Outreach
Engage your community through integrated outreach tools designed for real-world organizing.
Turf cutting and field assignment management
Plan and assign canvassing routes so your team spends less time coordinating and more time having conversations.
Mobile apps for iOS and Android
Empower your canvassers to spend more time talking with people in their communities and make data entry easy with our apps. They work offline, and canvassers can get started with just a passphrase, no extra username and password for them to manage.
Geo-located data collection
Location data ensures canvassers are on the right routes and entering data from the right households, so you can trust what comes back from the field.
Real-time field sync
Data from canvassers updates instantly, so you can monitor progress and make adjustments without waiting for end-of-day reports.
Phone banks powered by your data
Launch phone banks drawing directly on your supporter data so every call is informed by what you already know.
Scripts with branching logic
Give callers a flexible script that adapts to the conversation, helping your team stay on message while capturing the most useful responses.
Flexible calling options
Make calls through the Organizer platform or let callers use their own devices—whichever works best for your team.
Insights that improve future outreach
Capture what you learn on every call and feed it back into your engagement approach and strategy across the platform.
Targeted email communications
Send messages to precise audience segments built from your Organizer data.
Branded landing pages
Build landing pages that support your outreach campaigns and connect digital engagement back to your supporter data.
Measure
Turn every interaction into insight. Organizer captures data across all outreach efforts, helping your team learn, adapt, and improve over time.
Performance tracking across channels
See how your canvassing and phone banking efforts are performing in one place, so you always know how your outreach is landing.
Real-time data
Data from the field and phone outreach updates as it happens, giving you an accurate picture of progress without delays.
Conversation data capture
Record what you learn from direct outreach and use it to sharpen your targeting and messaging for future efforts.
Export for reporting and analysis
Pull your data out of Organizer to build custom reports, share results with stakeholders, or run deeper analysis with your team's preferred tools.
Advantages
Organizing is hard, and the right support makes a difference. Our Success team, Atlas civic data, and additional Campaigns services come together in Organizer to support the work that moves your community forward.
A team invested in your success
Our Success team brings the right mix of data expertise, strategic thinking, and genuine investment in your outcomes—across Partner Success Management, Data Success Management, and Tech Support.
Data that keeps up with your community
Atlas is refreshed quickly and often by our in-house team, so the people and communities you’re reaching reflect the most current data available. That means more informed decisions that get real results.
Campaign help when you want it
Our Campaigns team can help you develop a strategy, execute tactics, and even create collateral to bring your vision to life.