Our Guiding Principles

Our guiding principles help us chart a course to the America we know is possible.

Overview

At Murmuration, our mission and guiding principles are at the heart of everything we do. We know that achieving our mission won’t be easy and that it will require patience, dedication, and a commitment to agitating for change cycle after cycle. We believe our guiding principles can steer us toward our vision of a better future — to the America we know is possible.

Three teammates sit together and converse happily on outdoor patio furniture.
Emma Bloomberg stands on a stage and speaks into a microphone. She is wearing a teal Murmuration branded t-shirt.
Three teammates gather around a laptop and smile. One person is showing the other two something on his phone.

The Story
of Murmuration

Since the early days of Murmuration, we’ve believed that communities hold infinite power. To rally for change, to hold leaders accountable, to organize people around new ideas. We’ve oriented our entire organization around this belief: that community-focused organizations are the most effective agents to transform the systems that are failing us.

Our team comprises individuals with diverse backgrounds and viewpoints who share this common belief. We are former organizers, scientists, teachers, technologists, campaign veterans, and more. Together, we are innovating and building high-quality and easy-to-use products and tools purposefully fit for our partners — organizations working on some of the most intractable issues.

Our guiding principles shape our day-to-day lives, inform how we work together and how we make decisions, and serve as the foundation for our relationship with our partners. Most importantly, they provide a blueprint to help fulfill America's promise that people can live healthy, free, and dignified lives.

Guiding Principles

We succeed when our partners succeed.

We succeed when our partners succeed.

We work with organizations that turn individual efforts into collective power and share our vision of a vibrant, healthy America. Guided by democratic values, we amplify our partners’ efforts and uplift their work to enhance our collective impact.

We are stronger together.

We are stronger together.

We believe in the power of collaboration. Just as individuals need communities, we understand that our collective experiences enrich our work, strengthen our team, and amplify our partners' impact. We believe in the power of collaboration, both within our teams and with our partners, to embrace diverse perspectives and foster a culture of trust and decisiveness.

We are always learning.

We are always learning.

We approach the world, our partners, and our team with respect and curiosity — always listening first while carefully challenging our assumptions. Embracing both bravery and humility, we seek growth and improvement through new experiences and perspectives and by rigorously testing new ideas. We measure, assess, and evaluate our work and its impact at every step so we stay accountable to our mission and our partners.

We take a long view.

We take a long view.

Our vision for America is not static; instead the America we envision is built through ongoing, strategic, community-led collective action that makes the systems we depend on stronger. We believe real, enduring change doesn’t happen overnight. It spans multiple cycles, necessitates legislative advancements, and relies on grassroots organizing for implementation and accountability.

Every day, dedicated organizers work to make their communities better. More equitable. Safer. Their work is hard: a day-in, day-out grind because change doesn’t happen overnight — and often it requires ongoing community engagement to ensure its longevity.

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