Our guiding principles help us transform America into a nation where every person can lead a healthy, free, and dignified life.
Overview
At Murmuration, our mission and guiding principles are at the heart of everything we do. We know that achieving our mission won’t be easy and that it will require patience, dedication, and a commitment to agitating for change cycle after cycle. We believe our guiding principles can steer us toward our vision of a better future — to the America we know is possible.
The Story of Murmuration
At Murmuration, we believe that America’s promise is shaped and reshaped by the best ideas and ideals of its communities, and the dreams of the people who believe in a better life for themselves, their families, and each other.
We help organizations build power in their communities in four key ways: we organize a network of values-aligned partners; we provide deep, data-driven insights into people, places, and perspectives; we develop tools that make organizing and engagement easy and more effective; and we offer services that strengthen our partners’ capacity to lead change in their communities.
We envision an America where every community has what it needs to help people lead healthy, free, and dignified lives. We work to redesign the systems and structures we all depend on — how we learn, live, govern, and solve problems — so that they are just, equitable, resilient, and rooted in shared responsibility. By strengthening the ties that hold communities together, we aim for civic life defined by collective action and care, with effective leadership that truly represents everyone.
Our guiding principles shape our day-to-day lives, inform how we work together and how we make decisions and serve as the foundation for our relationship with our partners. Most importantly, they provide a blueprint to help us organize our network to transform America.
Guiding Principles
We succeed when our partners succeed.
We work with values-aligned partners who are deeply rooted in the communities they serve and use civic engagement and organizing to build lasting power in those communities. Guided by democratic values, we amplify our partners’ efforts and uplift their work to enhance our collective impact.
We are stronger together.
We believe in the power of collaboration. Just as individuals need communities, we understand that our collective experiences enrich our work, strengthen our team, and amplify our partners' impact. We believe in the power of collaboration, both within our teams and with our partners, to embrace diverse perspectives and foster a culture of trust and decisiveness.
We are always learning.
We approach the world, our partners, and our team with respect and curiosity — always listening first while carefully challenging our assumptions. Embracing both bravery and humility, we seek growth and improvement through new experiences and perspectives and by rigorously testing new ideas. We measure, assess, and evaluate our work and its impact at every step so we stay accountable to our mission and our partners.
We take a long view.
Our vision for America is not static; instead the America we envision is built through ongoing, strategic, community-led collective action that makes the systems we depend on stronger. We believe real, enduring change doesn’t happen overnight. It spans multiple cycles, necessitates legislative advancements, and relies on grassroots organizing for implementation and accountability.