Nonprofit tools are the software and systems that help community organizations do their work—managing contacts, reaching supporters, tracking results, and turning data into action. The right tools save your team time, replace scattered spreadsheets and disconnected apps, and let you focus on your mission instead of administrative work.
As a nonprofit ourselves, Murmuration cares about helping your organization find the right people and connect with them across channels. That's why we built Organizer.
Organizer by Murmuration is an outreach and organizing tool that combines several essential tools into one place. Partners benefit from our civic data infrastructure, Atlas, and the leading-edge predictive models it offers.
What Is an Outreach and Organizing Platform?
An outreach and organizing platform is a set of tools that work together to help nonprofits identify the people in their community, reach them through channels like phone banking, email, and canvassing, and track how those efforts are going over time.
This is what Organizer does: It combines community data with straightforward organizing tools. It allows your team to spend less time on setup and administrative work, and more time doing the work that matters.
What Are Organizer's Key Capabilities?
Organizer is built around three core functions that mirror how organizing actually happens: Identify, Outreach, and Measure.
- Identify: Find the right people in your community.
- Outreach: Connect with them across channels.
- Measure: Track your results and improve over time.
Identify: Find the Right People in Your Community
Before you can organize, you need to know who to talk to. Organizer helps you build precise audiences using data from our enriched voter file, Atlas, through a tool called Community Builder. It lets you segment your supporters into targeted groups based on where they live, what they care about, and how likely they are to get involved.
How Atlas Works: You can bring your own contacts and data into Organizer in minutes, automatically match and enrich them with Atlas data, and build focused lists, so every outreach effort starts with the right people.
Outreach: Connect Across Every Channel
Once you know who to reach, Organizer helps you connect with your community in several ways:
- Phone Banking: Launch phone banks with guided Scripts and flexible calling options.
- Canvassing: Cut turf, manage volunteer assignments, and sync field data in real time from the field using the iOS and Android apps.
- Email: Send targeted messages to the audiences you've built.
- Landing Pages: Create branded pages for sign-ups, public events, and advocacy or awareness campaigns.
Measure: Track and Improve Your Results
Organizer lets you measure your outreach across every channel in one view, so you can understand what's working, report results to your board or funders, and adjust your strategy as you go. Every interaction you log makes your picture of your community a little sharper.
How Does Organizer Work?
Organizer works by combining reliable voter data with easy-to-use nonprofit tools for organizing.
Here's the basic flow:
- Start with data. Powered by Atlas, Organizer gives you an enriched view of the people and communities you serve—combining an enriched voter file with consumer, Census, and other data, plus predictive model scores across a range of issue, political belief, and turnout areas that help you identify likely supporters.
- Build your audience. Use Community Builder to segment supporters and create focused lists.
- Reach out. Connect by leveraging nonprofit tools like email, landing pages, phone banking, and canvassing, all from the same platform.
- Learn and improve. Track your results, then refine your next round of outreach based on what you see.
Atlas is what makes Organizer more than just a contact manager. It includes 40+ national model scores and 5,000+ local turnout models across school district, municipal, and county elections nationwide. Those models are built, updated, and maintained by Murmuration's in-house research and data teams, and they're re-scored with every release, so your understanding of your community stays current as conditions change.
Ready to Try Organizer? Request a Demo →
How Much Does Organizer Cost?
Organizer's pricing varies depending on how many data records you need and how much support your team is looking for.
Rather than a one-size-fits-all price tag, we build a plan that fits your organization, and as a nonprofit ourselves, we work hard to keep it affordable and cost-effective for organizations of any size. Even the smallest, most budget-conscious community groups partner with us.
Because every organization's needs are different, the best way to understand cost is to get a personalized estimate. Request a demo and we'll walk you through the options and put together a plan that works for you.
Who Is Organizer For?
Organizer is built for community organizations of every size and cause, from small startups run by a handful of volunteers to established, national organizations with dedicated staff. It's non-partisan and not tied to any single issue, so it fits a wide range of missions, whether your focus is local, statewide, or national in scope.
Organizations often come to Organizer when they're:
- Modernizing an organizing and outreach strategy that has outgrown spreadsheets.
- Looking for high-quality civic data without the cost and complexity of custom builds.
- Outgrowing a previous platform or feeling underserved by current nonprofit tools.
- Preparing for an election, legislative session, campaign, or other timely moment.
- Needing to show measurable civic impact to funders, boards, or stakeholders.
See the Results: How Other Nonprofits Are Using Organizer →
Build Community Power with Organizer’s Nonprofit Tools
If you're doing the important work of engaging your community, you deserve nonprofit tools that make it easier—not harder. Organizer brings your data, outreach, and results together in one approachable platform, backed by a team that's invested in your success.
Request a demo to see how Organizer can strengthen your outreach and help you build lasting community power. We'll show you around the platform and put together a plan that fits your organization.